How we score Georgia roofing contractors
What this guide is
The Georgia Roofing Roster currently scores over 1,200 roofing contractor businesses across the state. Each one gets a composite score from 0 to 100, built entirely from measured signals in published review data and public business listings.
No contractor pays to raise a score, and no editor hand-picks a number. This page lays out exactly how that score is built and where it falls short.
The five signals, heaviest first
We combine five signals into one composite score. Here they are in order of weight:
Sentiment, 28%: a synthesis of what recent reviews actually say, praise and complaints alike, not just the star count attached to them.
Rating, 26%: the business's aggregate Google star rating.
Volume, 20%: how many reviews a business has, log-scaled so a contractor with 400 reviews doesn't automatically dwarf one with 40, but a handful of reviews still can't compete with a real track record.
Recency, 10%: how recently customers have actually left reviews, since a roofing crew that was great in 2019 may not be the same crew today.
Completeness, 16%: whether basic business information (phone, website, hours, address) is actually listed and usable.
Why sentiment carries the most weight
A star average flattens everything into one number, and that's exactly the problem. Two roofing contractors can sit at the same 4.3 stars while one has a string of recent reviews about crews leaving debris and missed callbacks, and the other doesn't.
The stars alone won't show you that. Reading what recent reviews actually describe, whether it's the same complaint showing up again and again or consistent praise for how a crew handled a storm-damage claim, is the only way to catch a pattern before you sign a contract with someone who's going to be on your roof.
That's why sentiment is weighted above the star rating itself, not below it.
Why the other signals matter
Rating still matters because it's the fastest public signal of overall satisfaction, even if it doesn't tell the whole story on its own.
Volume matters because a 5.0 rating from three reviews tells you almost nothing next to a 4.6 from three hundred; the log scale keeps a small handful of reviews from outscoring a real history.
Recency matters because roofing crews change, ownership changes, and a contractor's quality five years ago isn't a promise about today. Completeness matters in a practical way: if a business doesn't list a working phone number, hours, or an address, that's friction and risk before a customer even gets a quote.
Honest limits of this score
We synthesize review themes rather than republishing individual reviews word for word, and we link out to Google so readers can read the original source for themselves. A composite score is a starting point for research, not a replacement for it.
Businesses with few recent reviews don't get inflated by default: they receive a low-confidence score and are labeled as such on their listing, because a thin review history simply doesn't support a confident ranking either way.
Scores come from this rubric and this data alone, and they are never edited by hand. Where paid placement exists anywhere on this site, it is always labeled clearly and never affects a score.
If any list's picks or order were reviewed or adjusted by an editor rather than generated purely from the rubric, that is disclosed directly on that page.
The weights behind every score
| Signal | Weight |
|---|---|
| Google rating | 30% |
| Review sentiment | 30% |
| Review volume | 20% |
| Review recency | 15% |
| Profile completeness | 5% |
The same weights apply to every listing on this site. Ranking data checked 2026-09-15.
FAQ
- Can a roofing company pay to improve its score?
- No. Scores come only from the rubric and the data. Paid placement, when it exists, is always labelled and never changes the score.
- What does a low-confidence label mean?
- The business has few recent reviews, so its score rests on thin evidence. It is still scored, but treat it as less certain than one backed by many recent reviews.
- Why do sentiment and rating have the same weight?
- Rating is the fastest summary of overall customer experience, and it is smoothed toward the directory average. Sentiment catches repeated complaints that an average hides. Both matter equally, so each gets 30%.
- How often is the data updated?
- Monthly. Each listing shows a last verified stamp so you can see when it was last checked.